CITY INSIGHT HOUSTON • December 3, 2018
Marketing Concepts I
GROWING BUILDER BUSINESS
$125,000 x 12
$250,000 x 6
$500,000 x 3
MUST INCLUDE NEW CONSTRUCTION SALES
- To Generate Market Credibility
- To Figure If Your Traditional Marketing Works
- Why Should I Work With You
- To Develop A Marketing Plan
- Do You Have A Shotgun or Sniper Marketing Approach?
- To Create Reciprocally Beneficial Partnerships
THE REAL ESTATE PROFESSIONAL
Why Should I Work With You?
Are You Growing Your Average Sales Price?
Have A Marketing & Advertising Plan
Plan Development and Execution
- Building Credibility, What Does It Take?
- Developing Credible Alliances
- Developing The Go To Person In You
- Having Potential Clients Hear You
Are You Selling or Marketing?
Why Traditional Marketing Does Not Always Work
- Boring & Redundant
- Same Voice Different Picture
- All Realtors Are The Same
- Unless You Have A Large Budget; You Get Lost Amongst The Noise
- Cannot See You
- Blah, Blah, Blah, Blah
CHANGE YOUR METHODOLOGY
Drowning The Voice of Small Builders
Builders You Should Know
- Scott Thomas Homes
- Covington Builders
- Sandcastle Homes
- Virgin Homes
- Terra Cotta Homes
- RobRyan Builders
- Infinity Classic Homes
- Sierra Classic Homes
Marketing Development and Execution
- Who is your market?
- Have you been marketing below or above your market goals?
- What do you need to change?
- What are your personal development goals and objectives?
- What are your professional goals?
- WHAT ARE YOUR FINANCIAL GOALS?
LUXURY SALES vs. VOLUME SALES
Expanding Market Access
- What Are You Doing To Expand Your Market?
- Do you know the market you want?
- What programs have you initiated to increase your visibility?
- What have you done to become the client’s choice?
Access By Extension
- Identifying who grants access by extension
- Identifying the value of collaboration
- Elimination of Non-Contributors (There is a “Muchers” List out there)
CITY- ALTERRA/PTG/AGIA- BUILDERS
Thank You E.L. Craine once again for your wisdom and assistance,
To your growth and success.