CITY INSIGHT HOUSTON   •   December 3, 2018

Marketing Concepts I
GROWING BUILDER BUSINESS
Provider#10025 Instructor#5152
“E.L. Craine”
elc@elcmarketingpartner.com
(713)992-7460

Business Development

?INCOME GOAL
$30,000.00
$125,000 x 12
$250,000 x 6
$500,000 x 3

MUST INCLUDE NEW CONSTRUCTION SALES

• To Generate Market Credibility
• To Figure If Your Traditional Marketing Works
• Why Should I Work With You
• To Develop A Marketing Plan
• Do You Have A Shotgun or Sniper Marketing Approach?
• To Create Reciprocally Beneficial Partnerships

THE REAL ESTATE PROFESSIONAL

• Why Should I Work With You?

• Are You Growing Your Average Sales Price?

• Have A Marketing & Advertising Plan

• Plan Development and Execution

Market Credibility

• Building Credibility, What Does It Take?
• Developing Credible Alliances
• Developing The Go To Person In You
• Having Potential Clients Hear You

Are You Selling or Marketing? 

Why Traditional Marketing Does Not Always Work

• Boring & Redundant
• Same Voice Different Picture
• All Realtors Are The Same
• Unless You Have A Large Budget; You Get Lost Amongst The Noise
• Cannot See You
• Blah, Blah, Blah, Blah

CHANGE YOUR METHODOLOGY

Drowning The Voice of Small Builders

Builders You Should Know

• Scott Thomas Homes
• Covington Builders
• Sandcastle Homes
• Virgin Homes
• Terra Cotta Homes
• RobRyan Builders
• Infinity Classic Homes
• Sierra Classic Homes

Marketing Development and Execution

• Who is your market?
• Have you been marketing below or above your market goals?
• What do you need to change?
• What are your personal development goals and objectives?
• What are your professional goals?
• WHAT ARE YOUR FINANCIAL GOALS?

LUXURY SALES vs. VOLUME SALES

Expanding Market Access

• What Are You Doing To Expand Your Market?
• Do you know the market you want?
• What programs have you initiated to increase your visibility?
• What have you done to become the client’s choice?

Access By Extension

• Identifying who grants access by extension
• Identifying the value of collaboration
• Elimination of Non-Contributors (There is a “Muchers” List out there)

Marketing Alliance

CITY- ALTERRA/PTG/AGIA- BUILDERS

Thank You E.L. Craine once again for your wisdom and assistance,

To your growth and success.